The New KRUVE EQ Glassware Unlocks All Your Sense to Harmonizes Your Coffee Drinking Experience!

Using the scientific concepts of Audio Equalizers, the KRUVE EQ Glassware range is designed to amplify and soften targeted tasting notes to enhance the flavour profile.

After the success of the KRUVE Sifter, the industry has been waiting to see what the company's next big thing was going to be and the wait is finally over - introducing KRUVE EQ! This stellar looking glassware range uses science-backed sensation and perception principles to amplify and soften certain taste notes in coffee to enhance the overall flavour profile of your drink. The company launched the EQ project on Indiegogo on the 7th of November, 2018, and received 75% of their funding in the first 24 hours!

The range includes the Evoke Carafe and two glasses, the wide-rimmed Excite glass and the narrow-rimmed Inspire glasses, all made of heat resistant borosilicate glass and double walled at the bottom, with a single wall at the top of the glass for comfortale handling.

KRUVE EQ & TASTE

Each EQ glass offers a specially designed rim architecture to control the liquid surface area to increase or decrease air exposure. Increased air exposure in the wider Excite glass reduces acidity in the flavour profile and the reduced air exposure in the narrower Inspire glass increases the acidity in the flavour profile. The wider and smaller rim also control the flow and spread of coffee over the tongue while drinking, impacting which receptors on the tongue are exposed.

KRUVE EQ & SMELL

Both glasses offer significant "headspace", which is the volumeof air between the surface of the coffee and the rim of the glass, and their shapes cpature and focus the aroma in the glass. The overall shape of the glasses also creates a high titl angle and allows for greater nose involvement while drinking, activating the drinkers olfactory sense. This is an important and often overlooked component of coffee drinking and taste more broadly, as your sense of smell greatly impacts your taste perception.

The concept is not new to the hospitality industry necessarily, as wine glasses are already designed with these principles in mind, but the coffee industry specifically was lacking something to enhance the aroma and taste profiles of the coffee brew for coffee drinkers.

"Your drinking vessel is critical to the coffee tasting experience. The wine and beer industry has known this for years. Finally, KRUVE EQ glassware is not only helping the coffee industry catch up, but pushing things further than they've ever been before." said Ken Selby, 2018 US Cup Tasters Champion.

The glasses, carafe and the whole set are currently in the process of being funded on Indiegogo and available to funders. At the time of writing, campaign funders can get two of each glass and the carafe for $90.00 USD (this is an early bird price, regular price is $150.00 USD).

The funding campaign has already achieved over 75% of it's funding at the time of writing, and will be running for the month of November. To help fund this great project or find out more about the KRUVE EQ glassware range, check out their Indiegogo page.